About Us

About Us

Welcome to the Update or Die Shop, the official storefront for the trailblazing creative community, Update or Die. Founded in 2006 by Wagner Brenner, a visionary at the forefront of the digital revolution, Update or Die has grown into one of Brazil’s pioneering creative communities. What began as an internal initiative at McCann-Erickson Brasil to enlighten clients and coworkers on digital innovations has flourished into a thriving hub for over 500,000 monthly visitors, delving into advertising, entertainment, technology, and every form of creative manifestation that catches our eye.

At Update or Die, we’re not just about sharing knowledge and insights; we’re about embodying the creativity and innovation that we preach. The Update or Die Shop is an extension of this philosophy, offering a curated collection of unique products designed for thinkers, creators, and anyone with a passion for creativity and a hunger for knowledge.

Our Products: Dive into an eclectic mix of merchandise that stands out and speaks volumes. From T-Shirts that make a statement to Mugs that stir the creative pot, from Stickers that add a touch of personality to everything they touch to exclusive Fonts that give your projects a unique edge—our shop is a treasure trove of items that inspire and excite. Each product is carefully crafted, reflecting the essence of innovation and creativity that Update or Die embodies.

Why settle for the ordinary when you can own something that tells a story? Whether you’re looking to express your creative side, find that perfect gift for a fellow innovator, or simply want to wear your creative heart on your sleeve, the Update or Die Shop has something special for you.

Join Us: As we continue to explore and cover the most important events in the advertising industry, from SXSW and SD ComicCon to the Cannes Festival, we invite you to be part of our journey. With every purchase, you’re not just getting a unique product; you’re supporting a community dedicated to uncovering and celebrating creativity in all its forms.

Explore our collection today and find that perfect piece that resonates with your creative spirit. At the Update or Die Shop, creativity meets merchandise.

Welcome to the community. Update or Die.